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You are here: Home / 2013 Bail Bond Industry Survey

2013 Bail Bond Industry Survey

February 8, 2013Posted by Eric Granofin News
We would like to thank all the agents from around the country that participated in our bail bond industry survey. Below are the full results.
 
How long have you been a bail bond agent?
1-3 years     6%
4-7 years     21%
8-10 years     15%
10+ years     58% 
 
 
How do you spend your marketing dollars? 

Internet/Website     78%
 
Paid search     18%
Organic search     27%
Yellow pages      57% 
Events at my bail office for consumers     6%
Public Relations     37%
Newspaper/Print advertising     20%
Radio     10%
Event sponsorships     20%
Promotional items     49%
Outdoor advertising      18%
Word of Mouth Referrals     59% 
 
 
Which marketing tactics are the MOST effective? 

Internet/Website      52% 
Paid search     13%
Organic search     21%
Yellow pages     31% 
Events at my bail office for consumers     2%
Public Relations     27%
Television     4%
Newspaper/Print advertising     4%
Radio     6%
Event sponsorships     15%
Promotional items    17%
Outdoor advertising     13%
Word of Mouth Referrals      65% 
Walk ins     15%
 
 
Which marketing tactics are the LEAST effective? 
Internet/Website     20%
Paid search     19%
Organic search     15%
Yellow pages     52% 
Events at my office for consumers     23%
Public Relations      13%
Television     10%
Newspaper/Print advertising     25%
Radio      25%
Event sponsorships     15%
Promotional items     8%
Outdoor advertising     10%
Word of Mouth Referrals      13%
Walk ins     21%
 
 
Why do customers choose to work with you? 
They trust me     29%
I give them the lowest price     0%
I give them the lowest down payment     0%
I give them the best payment plan     2%
They feel I care about them     31%
A friend vouched for me     8%
I had knowledge and experience     23%
 
 
How much do you spend a month on marketing? 
$0     10%
$1-$999     44%
$1,000-$4,999     35%
$5,000-$9,999        8%
$15,000 +     2%
 
 
Are you active in your state association? 

Yes      52%
No      35%
My state doesn’t have one      13%
 
 
If you don’t belong to your association, why not? 
I don’t have time      8%
I can’t afford it     8%
I don’t see the value in joining     16%
No reason, I just don’t want to     28%
 
 
If you participated in our survey, thank you for you input.  If you did not get a chance to participate and want to be included in future surveys, please contact Eric Granof at [email protected].
 

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