2013 Bail Bond Industry Survey

We would like to thank all the agents from around the country that participated in our bail bond industry survey. Below are the full results.

 

1-3 years     6%

4-7 years     21%

8-10 years     15%

 

 

How do you spend your marketing dollars? 

Paid search     18%

Organic search     27%

Events at my bail office for consumers     6%

Public Relations     37%

Newspaper/Print advertising     20%

Radio     10%

Event sponsorships     20%

Promotional items     49%

Outdoor advertising      18%

 

 

Which marketing tactics are the MOST effective? 

Paid search     13%

Organic search     21%

Events at my bail office for consumers     2%

Public Relations     27%

Television     4%

Newspaper/Print advertising     4%

Radio     6%

Event sponsorships     15%

Promotional items    17%

Outdoor advertising     13%

Walk ins     15%

 

 

Which marketing tactics are the LEAST effective? 

Internet/Website     20%

Paid search     19%

Organic search     15%

Events at my office for consumers     23%

Public Relations      13%

Television     10%

Newspaper/Print advertising     25%

Radio      25%

Event sponsorships     15%

Promotional items     8%

Outdoor advertising     10%

Word of Mouth Referrals      13%

Walk ins     21%

 

 

Why do customers choose to work with you? 

They trust me     29%

I give them the lowest price     0%

I give them the lowest down payment     0%

I give them the best payment plan     2%

A friend vouched for me     8%

I had knowledge and experience     23%

 

 

How much do you spend a month on marketing? 

$0     10%

$1-$999     44%

$5,000-$9,999        8%

$15,000 +     2%

 

 

Are you active in your state association? 

No      35%

My state doesn’t have one      13%

 

 

If you don’t belong to your association, why not? 

I don’t have time      8%

I can’t afford it     8%

I don’t see the value in joining     16%

 

 

If you participated in our survey, thank you for you input.  If you did not get a chance to participate and want to be included in future surveys, please contact Eric Granof at [email protected].