Do you have a Facebook page? Do you have a Twitter account? Do you need one? The following article talks about the continued growing popularity of social media and its expanding demographics to include fewer teenagers and more adults.
Social Media Use Nearly Doubles as Audiences Grow Older
Over the past two years, the number of people using social networking sites has nearly doubled, while the population of social networking users has shifted to older audience segments, according to a report by Pew Research. Now constituting a near majority of the US population (47%), people who use social sites are more politically engaged than other adults and are more likely to trust others.
Nearly one-half of US adults surveyed say they use at least one social networking site, up from the 26% who said so in 2008. That translates to 59% of online adults who now use at least one social site, up from 34% two years earlier.
Read more: http://www.marketingprofs.com/charts/2011/5305/social-media-use-nearly-doubles-as-audiences-grow-older#ixzz1Q8tXliLc