Making Customers Brand Advocates

As many of you probably have noticed, a trend in business today is to talk about how important your customers are to you. Things here at AIA are no different, however, we recently put our money where our mouth is and asked a small group of agents to come to our offices to participate in a “brainstorming” session. The session focused on the bail bond industry overall and what we, at AIA, can do to help to continue to empower our bail agents to succeed. This meeting led to nearly 6 hours of discussion on a wide range of topics from technology to marketing to legislation. Of course, we discussed the impact the current economic state of affairs has had and the impact it continues to have on agents businesses. But more importantly, we discussed how we can address these challenges together. Understanding the needs of agents and their expectations of us as their surety is extremely important to us.