Five Steps to Building Brand Equity for the Small Business
Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside
Eric Granof joined AIA in 2009. As Vice President of Corporate Communications, Eric is responsible for both internal and external communications across the organization. As part of his responsibilities, Eric drives a number of marketing initiatives for the company including the development of new service partnerships with groups like Staples, TLO, and Inkhead, creating new marketing programs like ExpertBail and providing consulting and guidance to AIA’s family of agents in the area of marketing. In addition to his corporate communications responsibilities, Eric is also Managing Director and Chief Marketing Officer for the ExpertBail Network.
Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside
We would like to thank everyone who participated in our Victim Advocacy Survey over the past several weeks. The results of the survey are in and they are very telling in terms of the potential role that bail agents can play
While we were conducting a survey amongst AIA agents, the National Center for Victims of Crime (NCVC) was also conducting a survey amongst over 600 victim advocates.
Chickie’s Bail Bonds was created twenty-six years ago on the dining room table of Chickie Leventhal. She worked her way up from a secretary, to an Assistant Vice President of a national insurance company
There are three association meetings in the month of October and AIA will be in attendance at all of these events. We ask the same from all of our agents.
WORKING HARD TO BRING BAIL BACK TO OREGON AFTER MANY YEARS OF A FAILING DEPOSIT BAIL SYSTEM.
It has been 10 days since the launch of ExpertBail and and we wanted to report that the results are great. Website traffic is increasing and we have been referring many calls and inquires out to the Network.
As part of the launch of ExpertBail on September 1st, there were twenty launch parties across the country. Some agents had intimate parties with a few guests while others had parties with over one hundreds people.
AIA and the ExpertBail Network are proud supporters of the National Center for Victims of Crime. Through its national network of agents, ExpertBail…
The ExpertBail Brand isn’t the only object of attention; we have many agents who are making headway in the media as well.