{"id":7377,"date":"2013-02-08T09:33:55","date_gmt":"2013-02-08T17:33:55","guid":{"rendered":"http:\/\/ec2-52-8-204-4.us-west-1.compute.amazonaws.com\/uncategorized\/2013-bail-bond-industry-survey\/"},"modified":"2013-02-08T09:33:55","modified_gmt":"2013-02-08T17:33:55","slug":"2013-bail-bond-industry-survey","status":"publish","type":"post","link":"https:\/\/www.aiasurety.com\/bail\/2013-bail-bond-industry-survey\/","title":{"rendered":"2013 Bail Bond Industry Survey"},"content":{"rendered":"<div>We would like to thank all the agents from around the country that participated in our <a target=\"_blank\" href=\"http:\/\/www.expertbail.com\">bail bond<\/a> industry survey. Below are the full results.<\/div>\n<div>&nbsp;<\/div>\n<div><u><b>How long have you been a bail bond agent?<\/b><\/u><\/div>\n<div>\n1-3 years<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>6%<\/div>\n<div>4-7 years<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>21%<\/div>\n<div>8-10 years<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>15%<\/div>\n<div><b><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif'; background: yellow; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-highlight: yellow\">10+ years&nbsp;&nbsp;&nbsp;&nbsp; 58%<\/span><\/b><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif'; background: yellow; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-highlight: yellow\">&nbsp;<\/span><\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div><u><b>How do you spend your marketing dollars?<\/b><\/u>&nbsp;<\/div>\n<div><b><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif'; background: yellow; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-highlight: yellow\"><br \/>\nInternet\/Website&nbsp;&nbsp;&nbsp;&nbsp; 78%<\/span><\/b><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif'; background: yellow; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-highlight: yellow\">&nbsp;<\/span><\/div>\n<div>Paid search<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>18%<\/div>\n<div>Organic search<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>27%<\/div>\n<div><b><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif'; background: yellow; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-highlight: yellow\">Yellow pages&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;57%<\/span><\/b><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif'; background: yellow; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-highlight: yellow\">&nbsp;<\/span><\/div>\n<div>Events at my bail office for consumers<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>6%<\/div>\n<div>Public Relations<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp; <\/span>&nbsp;37%<\/div>\n<div>Newspaper\/Print advertising<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>20%<\/div>\n<div>Radio<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>10%<\/div>\n<div>Event sponsorships<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>20%<\/div>\n<div>Promotional items<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>49%<\/div>\n<div>Outdoor advertising<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;<\/span>&nbsp;&nbsp;&nbsp;&nbsp; 18%<\/div>\n<div><b><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif'; background: yellow; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-highlight: yellow\">Word of Mouth Referrals&nbsp;&nbsp;&nbsp;&nbsp; 59%<\/span><\/b><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif'; background: yellow; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-highlight: yellow\">&nbsp;<\/span><\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div><u><b>Which marketing tactics are the MOST effective?<\/b><\/u>&nbsp;<\/div>\n<div><b><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif'; background: yellow; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-highlight: yellow\"><br \/>\nInternet\/Website&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 52%&nbsp;<\/span><\/b><\/div>\n<div>Paid search<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>13%<\/div>\n<div>Organic search<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>21%<\/div>\n<div><b><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif'; background: yellow; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-highlight: yellow\">Yellow pages&nbsp;&nbsp;&nbsp;&nbsp; 31%&nbsp;<\/span><\/b><\/div>\n<div>Events at my bail office for consumers&nbsp;&nbsp;&nbsp;&nbsp; 2%<\/div>\n<div>Public Relations<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>27%<\/div>\n<div>Television<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>4%<\/div>\n<div>Newspaper\/Print advertising<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>4%<\/div>\n<div>Radio<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>6%<\/div>\n<div>Event sponsorships<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>15%<\/div>\n<div>Promotional items<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;<\/span>&nbsp;&nbsp; 17%<\/div>\n<div>Outdoor advertising<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>13%<\/div>\n<div><b><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif'; background: yellow; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-highlight: yellow\">Word of Mouth Referrals&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;65%&nbsp;<\/span><\/b><\/div>\n<div>Walk ins<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>15%<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div><u><b>Which marketing tactics are the LEAST effective?<\/b><\/u>&nbsp;<\/div>\n<div>\nInternet\/Website<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>20%<\/div>\n<div>Paid search<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>19%<\/div>\n<div>Organic search<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>15%<\/div>\n<div><b><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif'; background: yellow; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-highlight: yellow\">Yellow pages&nbsp;&nbsp;&nbsp;&nbsp; 52%&nbsp;<\/span><\/b><\/div>\n<div>Events at my office for consumers&nbsp;&nbsp;&nbsp;&nbsp; 23%<\/div>\n<div>Public Relations<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>13%<\/div>\n<div>Television<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>10%<\/div>\n<div>Newspaper\/Print advertising<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>25%<\/div>\n<div>Radio<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>25%<\/div>\n<div>Event sponsorships<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>15%<\/div>\n<div>Promotional items&nbsp;&nbsp;&nbsp;&nbsp; 8%<\/div>\n<div>Outdoor advertising<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>10%<\/div>\n<div>Word of Mouth Referrals&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 13%<\/div>\n<div>Walk ins<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>21%<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div><u><b>Why do customers choose to work with you?<\/b><\/u>&nbsp;<\/div>\n<div>\nThey trust me<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>29%<\/div>\n<div>I give them the lowest price<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>0%<\/div>\n<div>I give them the lowest down payment&nbsp;&nbsp;&nbsp; <span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;<\/span>0%<\/div>\n<div>I give them the best payment plan<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>2%<\/div>\n<div><b><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif'; background: yellow; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-highlight: yellow\">They feel I care about them&nbsp;&nbsp;&nbsp;&nbsp; 31%<\/span><\/b><\/div>\n<div>A friend vouched for me<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>8%<\/div>\n<div>I had knowledge and experience<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp; <\/span>&nbsp;23%<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div><u><b>How much do you spend a month on marketing?<\/b><\/u>&nbsp;<\/div>\n<div>\n$0&nbsp;&nbsp;&nbsp;&nbsp; 10%<\/div>\n<div>$1-$999<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>44%<\/div>\n<div><b><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif'; background: yellow; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-highlight: yellow\">$1,000-$4,999&nbsp;&nbsp;&nbsp;&nbsp; 35%<\/span><\/b><\/div>\n<div>$5,000-$9,999<span class=\"Apple-tab-span\" style=\"white-space: pre\"> <\/span>&nbsp; &nbsp; &nbsp; &nbsp;8%<\/div>\n<div>$15,000 +<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>2%<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div><u><b>Are you active in your state association?<\/b><\/u>&nbsp;<\/div>\n<div><b><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif'; background: yellow; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-highlight: yellow\"><br \/>\nYes&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;52%<\/span><\/b><\/div>\n<div>No&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 35%<\/div>\n<div>My state doesn&rsquo;t have one<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;<\/span>&nbsp;&nbsp;&nbsp; &nbsp;13%<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div><u><b>If you don&rsquo;t belong to your association, why not?<\/b><\/u>&nbsp;<\/div>\n<div>\nI don&rsquo;t have time&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 8%<\/div>\n<div>I can&rsquo;t afford it<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>8%<\/div>\n<div>I don&rsquo;t see the value in joining<span class=\"Apple-tab-span\" style=\"white-space: pre\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span>16%<\/div>\n<div><b><span style=\"background: yellow; mso-highlight: yellow\">No reason, I just don&rsquo;t want to&nbsp;&nbsp;&nbsp;&nbsp; 28%<\/span><\/b><\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div>If you participated in our survey, thank you for you input. &nbsp;If you did not get a chance to participate and want to be included in future surveys, please contact <a href=\"https:\/\/plus.google.com\/106015929870657785530\/posts?rel=author\">Eric Granof<\/a> at <a href=\"mailto:communications@aiasurety.com?subject=Sign%20me%20up%20for%20the%20next%20survey....\">communications@aiasurety.com<\/a>.<\/div>\n<div>&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We would like to thank all the agents from around the country that participated in our bail bond industry survey.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[63],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aiasurety.com\/bail\/2013-bail-bond-industry-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2013 Bail Bond Industry Survey - AIA Bail Bond Surety\" \/>\n<meta property=\"og:description\" content=\"We would like to thank all the agents from around the country that participated in our bail bond industry survey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aiasurety.com\/bail\/2013-bail-bond-industry-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"AIA Bail Bond Surety\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aiasurety\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-08T17:33:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@bailinsights\" \/>\n<meta name=\"twitter:site\" content=\"@bailinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#organization\",\"name\":\"AIA Bail Bond 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As Vice President of Corporate Communications, Eric is responsible for both internal and external communications across the organization. As part of his responsibilities, Eric drives a number of marketing initiatives for the company including the development of new service partnerships with groups like Staples, TLO, and Inkhead, creating new marketing programs like ExpertBail and providing consulting and guidance to AIA\\u2019s family of agents in the area of marketing. 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