{"id":7366,"date":"2012-04-11T17:40:34","date_gmt":"2012-04-12T00:40:34","guid":{"rendered":"http:\/\/ec2-52-8-204-4.us-west-1.compute.amazonaws.com\/uncategorized\/hot-off-the-press-marketing-whitepaper-2\/"},"modified":"2012-04-11T17:40:34","modified_gmt":"2012-04-12T00:40:34","slug":"hot-off-the-press-marketing-whitepaper-2","status":"publish","type":"post","link":"https:\/\/www.aiasurety.com\/bail\/hot-off-the-press-marketing-whitepaper-2\/","title":{"rendered":"Hot Off the Press: Marketing Whitepaper #2"},"content":{"rendered":"

Due to the incredibly strong response to our first whitepaper, we are issuing the next installment of AIA’s Marketing Whitepaper Series.  Do you know which marketing tactics work best? Are Yellow Pages still a good marketing channel for you?  Once you decide where to market, do you know what you need to say?  What is your message?  In this next whitepaper, entitled, “Building a Marketing Plan,” you will learn how to develop a “BIG IDEA” for your agency and then develop a strategic plan for communicating that BIG IDEA out to the marketplace.<\/p>\n

\"Building<\/a><\/p>\n

If you would like to receive a copy of the next whitepaper, and\/or a copy of the first installment, please click here to send an email to Eric Granof<\/a> at communications@aiasurety.com<\/a>.  If you would like to receive a copy of the first whitepaper, “Building a Brand,” just indicate that you would like to receive one in your email request.  Alternatively, never hesitate to call at 800.935.2245 and ask to speak to our Marketing and Communications team.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Due to the incredibly strong response to our first whitepaper, we are issuing the next AIA\u2019s Marketing Whitepaper.<\/p>\n","protected":false},"author":2,"featured_media":4939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[63],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\n