{"id":7336,"date":"2011-08-02T17:26:35","date_gmt":"2011-08-03T00:26:35","guid":{"rendered":"http:\/\/ec2-52-8-204-4.us-west-1.compute.amazonaws.com\/uncategorized\/branding-bail-bonds-turning-expertise-into-meaning\/"},"modified":"2011-08-02T17:26:35","modified_gmt":"2011-08-03T00:26:35","slug":"branding-bail-bonds-turning-expertise-into-meaning","status":"publish","type":"post","link":"https:\/\/www.aiasurety.com\/bail\/branding-bail-bonds-turning-expertise-into-meaning\/","title":{"rendered":"Branding Bail Bonds: Turning Expertise into Meaning"},"content":{"rendered":"<p>The ExpertBail Team recently presented at the Vocus User&rsquo;s  Conference that took place in Baltimore MD. Vocus, an on-demand public  relations management provider, invited ExpertBail to share their story. Click on the link below to watch an interview with <a href=\"\/bail\/eric-granof\/\">AIA&#8217;s Chief Marketing Officer, Eric Granof<\/a>. Eric discusses why it was important to create the bail bond industry&#8217;s first national brand. Also, be sure to check  out the nice <a _mce_href=\"\/bail\/resources\/expertbail-news\/vocus-helps-expertbail-build-the-industrys-first-national-brand\" href=\"https:\/\/www.expertbail.com\/resources\/expertbail-news\/vocus-helps-expertbail-build-the-industrys-first-national-brand\" target=\"_blank\">ExpertBail case study<\/a> posted by Vocus as well.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.expertbail.com\/resources\/expertbail-blog\/branding-bail-bonds-turning-expertise-into-meaning\" target=\"_blank\"><img loading=\"lazy\" width=\"345\" height=\"187\" src=\"\/bail\/wp-content\/uploads\/2015\/06\/eric-vocus-play.jpg\" alt=\"ExpertBail Vocus\"><\/a><\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">Original Article: <a href=\"http:\/\/www.expertbail.com\/resources\/expertbail-blog\/branding-bail-bonds-turning-expertise-into-meaning\" target=\"_blank\">Branding Bail Bonds: Turning Expertise into Meaning<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ExpertBail Team recently presented at the Vocus User\u2019s Conference that took place in Baltimore MD. Vocus, an on-demand public relations management provider, invited ExpertBail to share their story.<\/p>\n","protected":false},"author":2,"featured_media":4815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[63],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aiasurety.com\/bail\/branding-bail-bonds-turning-expertise-into-meaning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding Bail Bonds: Turning Expertise into Meaning - AIA Bail Bond Surety\" \/>\n<meta property=\"og:description\" content=\"The ExpertBail Team recently presented at the Vocus User\u2019s Conference that took place in Baltimore MD. Vocus, an on-demand public relations management provider, invited ExpertBail to share their story.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aiasurety.com\/bail\/branding-bail-bonds-turning-expertise-into-meaning\/\" \/>\n<meta property=\"og:site_name\" content=\"AIA Bail Bond Surety\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aiasurety\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-03T00:26:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aiasurety.com\/bail\/wp-content\/uploads\/2015\/06\/eric-vocus-play.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"642\" \/>\n\t<meta property=\"og:image:height\" content=\"348\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@bailinsights\" \/>\n<meta name=\"twitter:site\" content=\"@bailinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#organization\",\"name\":\"AIA Bail Bond Surety\",\"url\":\"https:\/\/www.aiasurety.com\/bail\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/aiasurety\",\"https:\/\/www.linkedin.com\/company\/aia-surety\/\",\"https:\/\/www.youtube.com\/channel\/UCVbx8TaZ7bfKt3l3xw1fSpg\",\"https:\/\/twitter.com\/bailinsights\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.aiasurety.com\/bail\/wp-content\/uploads\/2019\/11\/aiasurety-logo-color.png\",\"width\":300,\"height\":73,\"caption\":\"AIA Bail Bond Surety\"},\"image\":{\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#website\",\"url\":\"https:\/\/www.aiasurety.com\/bail\/\",\"name\":\"AIA Bail Bond Surety\",\"description\":\"Bail Bond Insurance Company, Largest and Oldest Bail Bond Surety\",\"publisher\":{\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.aiasurety.com\/bail\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.aiasurety.com\/bail\/branding-bail-bonds-turning-expertise-into-meaning\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.aiasurety.com\/bail\/wp-content\/uploads\/2015\/06\/eric-vocus-play.jpg\",\"width\":642,\"height\":348},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aiasurety.com\/bail\/branding-bail-bonds-turning-expertise-into-meaning\/#webpage\",\"url\":\"https:\/\/www.aiasurety.com\/bail\/branding-bail-bonds-turning-expertise-into-meaning\/\",\"name\":\"Branding Bail Bonds: Turning Expertise into Meaning - AIA Bail Bond Surety\",\"isPartOf\":{\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.aiasurety.com\/bail\/branding-bail-bonds-turning-expertise-into-meaning\/#primaryimage\"},\"datePublished\":\"2011-08-03T00:26:35+00:00\",\"dateModified\":\"2011-08-03T00:26:35+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aiasurety.com\/bail\/branding-bail-bonds-turning-expertise-into-meaning\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aiasurety.com\/bail\/branding-bail-bonds-turning-expertise-into-meaning\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aiasurety.com\/bail\/branding-bail-bonds-turning-expertise-into-meaning\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#\/schema\/person\/1826426a99b6569f6fc13a0b70c3f28a\"},\"headline\":\"Branding Bail Bonds: Turning Expertise into Meaning\",\"datePublished\":\"2011-08-03T00:26:35+00:00\",\"dateModified\":\"2011-08-03T00:26:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.aiasurety.com\/bail\/branding-bail-bonds-turning-expertise-into-meaning\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.aiasurety.com\/bail\/branding-bail-bonds-turning-expertise-into-meaning\/#primaryimage\"},\"articleSection\":\"News\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.aiasurety.com\/bail\/branding-bail-bonds-turning-expertise-into-meaning\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#\/schema\/person\/1826426a99b6569f6fc13a0b70c3f28a\",\"name\":\"Eric Granof\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bab519149e75dfec8e01f8dd322df6f9?s=96&d=blank&r=g\",\"caption\":\"Eric Granof\"},\"description\":\"Eric Granof joined AIA in 2009. As Vice President of Corporate Communications, Eric is responsible for both internal and external communications across the organization. As part of his responsibilities, Eric drives a number of marketing initiatives for the company including the development of new service partnerships with groups like Staples, TLO, and Inkhead, creating new marketing programs like ExpertBail and providing consulting and guidance to AIA\\u2019s family of agents in the area of marketing. 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