{"id":7301,"date":"2011-05-11T13:21:32","date_gmt":"2011-05-11T20:21:32","guid":{"rendered":"http:\/\/ec2-52-8-204-4.us-west-1.compute.amazonaws.com\/uncategorized\/despicable-them-rising-above-a-rotten-reputation\/"},"modified":"2020-12-03T13:11:57","modified_gmt":"2020-12-03T21:11:57","slug":"despicable-them-rising-above-a-rotten-reputation","status":"publish","type":"post","link":"https:\/\/www.aiasurety.com\/bail\/despicable-them-rising-above-a-rotten-reputation\/","title":{"rendered":"Despicable Them: Rising Above a Rotten Reputation"},"content":{"rendered":"

Read this insightful case study below on AIA that was published yesterday by MarketingProfs<\/a>. It accurately describes the objective of AIA & ExpertBail <\/a>and how we hope to clean up a bad brand reputation and defy the industry’s negative image.<\/em><\/p>\n

Guilty by association. That’s a tough place to start when you’re trying to launch a new brand, particularly the first major brand in your category. But that’s exactly where AIA<\/a>, the nation’s largest and oldest network of bail bond agents<\/strong>, found itself when it set out to differentiate its agents from the rest.<\/p>\n

Though relatively unbranded in the traditional marketing sense, the bail bond industry<\/strong> is a long way away from being completely unbranded. Images of Dog the Bounty Hunter and other interesting characters have made certain of that. More than simply launching a new brand, the challenge for AIA became how to overhaul that perception.<\/p>\n

Through an amusing online and offline campaign, consumer education, community events, strategic partnerships, personable content, and a healthy dose of search engine optimization (SEO), AIA is demonstrating how it is possible to rise above an undeserved reputation in a relatively short amount of time…<\/p>\n

To read the rest of the article, click on the following link, Despicable Them: Rising Above a Rotten Reputation<\/a>.<\/p>\n

Marketing Profs<\/em>
\nDespicable Them: Rising Above a Rotten Reputation<\/a>
\nby Kimberly Smith
\nPublished on May 10, 2011<\/p>\n","protected":false},"excerpt":{"rendered":"

Read this insightful case study below on AIA that was published yesterday by MarketingProfs. 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