{"id":7127,"date":"2010-01-28T11:27:45","date_gmt":"2010-01-28T19:27:45","guid":{"rendered":"http:\/\/ec2-52-8-204-4.us-west-1.compute.amazonaws.com\/uncategorized\/the-results-are-in-how-social-are-you\/"},"modified":"2010-01-28T11:27:45","modified_gmt":"2010-01-28T19:27:45","slug":"the-results-are-in-how-social-are-you","status":"publish","type":"post","link":"https:\/\/www.aiasurety.com\/bail\/the-results-are-in-how-social-are-you\/","title":{"rendered":"The Results are In – How Social are You?"},"content":{"rendered":"

We would like to thank everyone that responded to our latest bail bond industry survey. The input you provide through these surveys gives us good insight into the needs of our agents, as well as the topics that are most relevant for you. <\/p>\n

In terms of this survey, there were many interesting findings. First, while over 60% of respondents utilized social medial in some form, it seemed very clear that many people are still very new to social media and do not fully understand it or how it directly impacts their bail bond business.  57% of respondents were unsure of which social media tactic was their most effective.   Additionally, 71% of respondents considered themselves “novices” at social media with over 60% giving responsibility of social media to an outside vendor or employee. Also, respondents appear to be using social media mostly to either “generate new business” (62%) or “increase search rankings” (46%)…but are still unsure of how effective their social media is. <\/div>\n
While social media has advanced very quickly as a “must have” marketing tactic, the jury still appears to be out for the bail bond industry.  Thank you again for your responses and we invite any and all comments at communications@aiasurety.com<\/font><\/a>.<\/div>\n
 The full results of the survey are presented below:<\/div>\n
 <\/div>\n
 <\/div>\n
1. Which of the following online marketing\/social media tactics do you currently utilize (Check all that apply)?<\/div>\n
–          <\/span><\/span>93%     Website<\/div>\n
–          <\/span><\/span>60%     Facebook<\/div>\n
–          <\/span><\/span>33%     Twitter<\/div>\n
–             <\/span><\/span>7%     MySpace<\/div>\n
–             <\/span><\/span>7%     None<\/div>\n
 <\/div>\n
2. Of all the different social media tactics mentioned below, which in your opinion is the most effective for a bail agent? (Select One)<\/div>\n
–          <\/span><\/span>57%     Don’t Know<\/div>\n
–          <\/span><\/span>21%     Blog<\/div>\n
–             <\/span><\/span>8%     Facebook<\/div>\n
–         <\/span><\/span>14%     Other<\/div>\n
 <\/div>\n
3. How well do you understand Social Media?<\/div>\n
–          <\/span><\/span>71%     I am a novice<\/div>\n
–          <\/span><\/span>15%     Don’t know<\/div>\n
–          <\/span><\/span>14%     I am an expert<\/div>\n
 <\/div>\n
 <\/div>\n
4. Which statement best describes how you manage your website and social media efforts?<\/div>\n
–          <\/span><\/span>46%     I use a vendor<\/div>\n
–          <\/span><\/span>31%     I do it myself<\/div>\n
–          <\/span><\/span>16%     Dont know<\/div>\n
–             <\/span><\/span>7%     Other employee manages<\/div>\n
 <\/div>\n
5. Why do you use social media (check all that apply)?<\/div>\n
–          <\/span><\/span>61%     Generate new business<\/div>\n
–          <\/span><\/span>46%     Increase search rankings<\/div>\n
–          <\/span><\/span>39%     Customer communications<\/div>\n
–          <\/span><\/span>31%     Personal communications<\/div>\n
–          <\/span><\/span>15%     Keep up on industry news<\/div>\n
–              <\/span><\/span>8%     I don’t use social media<\/div>\n
                                                                                <\/div>\n
6. Have your social media efforts resulted in any new business?<\/div>\n
–          <\/span><\/span>46%     Not sure<\/div>\n
–          <\/span><\/span>46%     Yes<\/div>\n
–             <\/span><\/span>8%     No<\/div>\n
 <\/div>\n
7. What statement best describes your profession?<\/div>\n
–          <\/span><\/span>71%     Bail agent\/Business owner <\/div>\n
–          <\/span><\/span>15%     Bail agent<\/div>\n
–          <\/span><\/span>14%     Bail bond surety<\/div>\n
 <\/div>\n
8. How long have you been in the bail bond industry?<\/div>\n
–          <\/span><\/span>80%     More than 10 years<\/div>\n
–             <\/span><\/span>0%     Between 7-9 years<\/div>\n
–             <\/span><\/span>3%     Between 4-6 years  <\/div>\n
–             <\/span><\/span>7%     Between 1-3 years<\/div>\n","protected":false},"excerpt":{"rendered":"

We would like to thank everyone that responded to our latest bail bond industry survey. The input you provide through these surveys…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[63],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n