{"id":7102,"date":"2009-12-01T19:12:26","date_gmt":"2009-12-02T03:12:26","guid":{"rendered":"http:\/\/ec2-52-8-204-4.us-west-1.compute.amazonaws.com\/uncategorized\/dos-and-donts-of-web-design\/"},"modified":"2009-12-01T19:12:26","modified_gmt":"2009-12-02T03:12:26","slug":"dos-and-donts-of-web-design","status":"publish","type":"post","link":"https:\/\/www.aiasurety.com\/bail\/dos-and-donts-of-web-design\/","title":{"rendered":"Do&#8217;s and Don&#8217;ts of Web Design"},"content":{"rendered":"<p>&#8220;How can I get the most out of my website&#8221; and &#8220;what should I do&#8221; are two of the most frequent questions we hear from agents across the country.&nbsp;In order to answer these questions, we have provided the following list of website insights and recommendations from some of the nation&rsquo;s leading brand strategy and design firms:<\/p>\n<div style=\"margin: 0in 0in 0pt 0.25in; text-indent: -0.25in\"><span>1.<span style=\"font: 7pt 'Times New Roman'\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><b>Understand your audiences<\/b> &ndash; Know who they are and what are they looking for so that you can provide them with relevant information.<\/div>\n<div style=\"margin: 0in 0in 0pt 0.25in; text-indent: -0.25in\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt 0.25in; text-indent: -0.25in\"><span>2.<span style=\"font: 7pt 'Times New Roman'\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><b>Understand yourself<\/b> &ndash; Understand your strengths and how to best communicate them to your audiences.<\/div>\n<div style=\"margin: 0in 0in 0pt 0.25in; text-indent: -0.25in\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt 0.25in; text-indent: -0.25in\"><span>3.<span style=\"font: 7pt 'Times New Roman'\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><b>Design your site<\/b> &ndash; How you design and present the content on your site can add or subtract from how people understand what you are trying to tell them.&nbsp;Use a clean simple design that presents content in a straightforward manner.<\/div>\n<div style=\"margin: 0in 0in 0pt 0.25in; text-indent: -0.25in\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt 0.25in; text-indent: -0.25in\"><span>4.<span style=\"font: 7pt 'Times New Roman'\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><b>Show your true colors <\/b>&ndash; Avoid using generic templates that are not &ldquo;Search&rdquo; friendly and create a site that is truly unique and reflective of your brand.<\/div>\n<div style=\"margin: 0in 0in 0pt 0.25in; text-indent: -0.25in\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt 0.25in; text-indent: -0.25in\"><span>5.<span style=\"font: 7pt 'Times New Roman'\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><b>Control your site<\/b> &ndash; No one understands your business like you.&nbsp;Do not turn your site over to a third party.<\/div>\n<div style=\"margin: 0in 0in 0pt 0.25in; text-indent: -0.25in\">&nbsp;&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt 0.25in; text-indent: -0.25in\"><span>6.<span style=\"font: 7pt 'Times New Roman'\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><b>Scream-to-Action<\/b> &ndash; Don&rsquo;t bury your contact information in a contact us page, make it very prominent throughout the site.&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt 0.25in; text-indent: -0.25in\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt 0.25in; text-indent: -0.25in\"><span>7.<span style=\"font: 7pt 'Times New Roman'\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><b>Get them on and then get them off<\/b> &#8211; Give people a strong reason to come to your site and then even a stronger reason to get off your site and call you.<\/div>\n<div style=\"margin: 0in 0in 0pt 0.25in; text-indent: -0.25in\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt 0.25in; text-indent: -0.25in\"><span>8.<span style=\"font: 7pt 'Times New Roman'\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><b>Pay Homage to the Google Gods <\/b>&nbsp;&ndash; Make your site a search powerhouse by mastering the art of Google.<\/div>\n<div style=\"margin: 0in 0in 0pt 0.25in; text-indent: -0.25in\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 10pt 0.25in; text-indent: -0.25in\"><span>9.<span style=\"font: 7pt 'Times New Roman'\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><b>Use Your URL <\/b>&ndash; always post your site directly on your own URL and never just be a sub domain to someone else&rsquo;s URL.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How can I get the most out of my website and what should I do; are two of the most<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[63],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aiasurety.com\/bail\/dos-and-donts-of-web-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do&#039;s and Don&#039;ts of Web Design - AIA Bail Bond Surety\" \/>\n<meta property=\"og:description\" content=\"How can I get the most out of my website and what should I do; are two of the most\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aiasurety.com\/bail\/dos-and-donts-of-web-design\/\" \/>\n<meta property=\"og:site_name\" content=\"AIA Bail Bond Surety\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aiasurety\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-02T03:12:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@bailinsights\" \/>\n<meta name=\"twitter:site\" content=\"@bailinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#organization\",\"name\":\"AIA Bail Bond Surety\",\"url\":\"https:\/\/www.aiasurety.com\/bail\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/aiasurety\",\"https:\/\/www.linkedin.com\/company\/aia-surety\/\",\"https:\/\/www.youtube.com\/channel\/UCVbx8TaZ7bfKt3l3xw1fSpg\",\"https:\/\/twitter.com\/bailinsights\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.aiasurety.com\/bail\/wp-content\/uploads\/2019\/11\/aiasurety-logo-color.png\",\"width\":300,\"height\":73,\"caption\":\"AIA Bail Bond Surety\"},\"image\":{\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#website\",\"url\":\"https:\/\/www.aiasurety.com\/bail\/\",\"name\":\"AIA Bail Bond Surety\",\"description\":\"Bail Bond Insurance Company, Largest and Oldest Bail Bond Surety\",\"publisher\":{\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.aiasurety.com\/bail\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aiasurety.com\/bail\/dos-and-donts-of-web-design\/#webpage\",\"url\":\"https:\/\/www.aiasurety.com\/bail\/dos-and-donts-of-web-design\/\",\"name\":\"Do's and Don'ts of Web Design - AIA Bail Bond Surety\",\"isPartOf\":{\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#website\"},\"datePublished\":\"2009-12-02T03:12:26+00:00\",\"dateModified\":\"2009-12-02T03:12:26+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aiasurety.com\/bail\/dos-and-donts-of-web-design\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aiasurety.com\/bail\/dos-and-donts-of-web-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aiasurety.com\/bail\/dos-and-donts-of-web-design\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#\/schema\/person\/1826426a99b6569f6fc13a0b70c3f28a\"},\"headline\":\"Do&#8217;s and Don&#8217;ts of Web Design\",\"datePublished\":\"2009-12-02T03:12:26+00:00\",\"dateModified\":\"2009-12-02T03:12:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.aiasurety.com\/bail\/dos-and-donts-of-web-design\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#organization\"},\"articleSection\":\"News\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.aiasurety.com\/bail\/dos-and-donts-of-web-design\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#\/schema\/person\/1826426a99b6569f6fc13a0b70c3f28a\",\"name\":\"Eric Granof\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.aiasurety.com\/bail\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bab519149e75dfec8e01f8dd322df6f9?s=96&d=blank&r=g\",\"caption\":\"Eric Granof\"},\"description\":\"Eric Granof joined AIA in 2009. As Vice President of Corporate Communications, Eric is responsible for both internal and external communications across the organization. As part of his responsibilities, Eric drives a number of marketing initiatives for the company including the development of new service partnerships with groups like Staples, TLO, and Inkhead, creating new marketing programs like ExpertBail and providing consulting and guidance to AIA\\u2019s family of agents in the area of marketing. In addition to his corporate communications responsibilities, Eric is also Managing Director and Chief Marketing Officer for the ExpertBail Network.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/pub\/eric-granof\/0\/677\/772\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.aiasurety.com\/bail\/wp-json\/wp\/v2\/posts\/7102"}],"collection":[{"href":"https:\/\/www.aiasurety.com\/bail\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aiasurety.com\/bail\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aiasurety.com\/bail\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aiasurety.com\/bail\/wp-json\/wp\/v2\/comments?post=7102"}],"version-history":[{"count":0,"href":"https:\/\/www.aiasurety.com\/bail\/wp-json\/wp\/v2\/posts\/7102\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.aiasurety.com\/bail\/wp-json\/wp\/v2\/media?parent=7102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aiasurety.com\/bail\/wp-json\/wp\/v2\/categories?post=7102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aiasurety.com\/bail\/wp-json\/wp\/v2\/tags?post=7102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}